About Magic Whiteboard Australia

Born in Perth, Western Australia in 2010, Magic Whiteboard Australia was created to bring the UK's most talked-about whiteboard innovation to homes, schools, and offices across Australia and New Zealand.

Originally invented in the UK in 2006, Magic Whiteboard® burst into the spotlight after a memorable appearance on BBC’s Dragons’ Den in 2008, where it secured investment and quickly became one of the show's most successful ventures of all time.

✨ Why We Brought the Magic Down Under

After seeing the success of Magic Whiteboard in the UK—and realising that no Aussie supplier offered anything quite like it—we knew we had to bring it home. Static-cling whiteboards, blackboards, clearboards, sticky notes, and even blackout blinds? Too good to keep to ourselves.

So, we secured exclusive distribution rights in Australia and quickly found ourselves riding a wave of excitement from schools, workplaces, and creative homes nationwide.

🌏 The Magic Is Spreading

What started in England is now a global movement—with happy customers across the UK, USA, Canada, the Netherlands, and right here in Australia and New Zealand. The demand for portable, reusable whiteboard alternatives to clunky flipcharts and fixed wallboards keeps growing—and we’re proud to lead the charge in making work, learning, and life just a little more magical.

Join the Magic revolution. Whether you're a teacher, team leader, planner, parent, or big thinker—we’re here to help you stick, write, wipe and repeat, anywhere you need.