About Us

Magic Whiteboard Australia was founded in Perth, Western Australia in November 2010.


Our great range of products are imported directly from England where, in 2006, Magic Whiteboard® was first born. It was in 2008, after our English counterparts appeared on the UK’s BBC2 “Dragon’s Den” TV program and secured a substantial investment in the business from two key investors, that the Magic was truly unleashed. Magic Whiteboard and all related products can now be purchased just about anywhere office and school supplies are found across the UK.


Upon hearing about Magic Whiteboard’s success in the UK, and reconising that no other Australian company offers the convenience of a Magical self stick whiteboard on a roll - let alone such a broad range of products including Blackboard, Clearboard, Sticky Notes and even the fantastic Blackout Blind - we just had to make sure our fellow Aussies weren’t missing out!


Magic Whiteboard Australia secured the exclusive rights to distribute across Australia and on a wave of merriment from lots of very happy customers, the Magic continues to spread like wildflowers!


And so the need for a more cost-effective, Magic alternative to traditional whiteboards and clumsy flipcharts continues to spiral out of control - we can now proudly add our American/Canadian and even Dutch brothers to the Magic Family Portrait, in our quest to take 

over the world!